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Privacy Policy

Privacy Policy

Effective Date: March 1, 2016.

This Privacy Policy applies to the website (the “Site”) and the bludarts and blumerchant mobile applications (each the “App,” and collectively with the Site, the “Services”), which are operated by WheninWorld, LLC (“WheninWorld,” “we,” “us,” or “our”). At WheninWorld, your privacy is important to us.  We have created this Privacy Policy to explain how we collect, use, disclose and store Your personally identifiable information and non-identifying information about You.  All references to “You” or “Your” mean you or an organization on whose behalf you use the Services. This Privacy Policy is incorporated in our Website Terms of Use, which also apply when you use the Services.

This Privacy Policy describes:

  •  Information that WheninWorld receives from you when you interact with the Services
  •  How WheninWorld uses and processes the information that it receives
  •  If and why Personal Information may be disclosed to third parties
  • Your choices regarding the collection and processing of your Personal Information

By accessing the Services or submitting Your personally identifiable information or non-identifying information about You in connection with Your use of the Services, You agree to the terms set forth in this Privacy Policy and consent to the collection and processing of your information as described in this Privacy Policy.  If You do not agree with any part of this Privacy Policy, please do not use the Services.

Information Collected and How It Is Used

WheninWorld collects personally identifiable information about You when you voluntarily submit that information to us.  “Personally identifiable information” means information associated with or used to identify or contact you.  This includes information such as Your name, address, telephone number, e-mail address, date of birth, username, password, gender, and if You connect through social media sites, Your interests and social connections.  You voluntarily submit that information to us (i) when You download the App, (ii) by registering on the Site as a user or merchant, (iii) in a request for more information from us, or (iv) by e-mail.  Other information that we may collect from You include Your interests and social connections if You connect through a social media site.   

When You use the Services, we may automatically collect certain non-identifying information about You or “Usage Data”, such as your movement about the Site or App, the type of browser or operating system You use, or the domain name of the website from which You linked to the Services. 

We use the personal information that we collect to operate, improve and personalize the Services, to provide customer service, to customize our advertising and marketing, and to detect, prevent and mitigate fraudulent or illegal activities.  You agree that we may use your personal information as follows:

  • to provide the Services to you;
  • to operate, improve and personalize the products and services we offer, and to give each user a more consistent and personalized experience when interacting with us;
  • for customer service, security, to detect fraud or illegal activities, or and for archival and backup purposes in connection with the provision of the Services;
  • to better understand how users access and use the Services, for the purposes of trying to improve the Services and to respond to user preferences, including language and location customization, personalized help and instructions, or other responses to users' usage of the Services;
  • to help us develop our new products and services and improve our existing products and services; and
  • to enforce our Website Terms of Use or other applicable policies.

Disclosing Your Information to Third Parties

Any information we gather, whether voluntarily provided by You or automatically collected, may be used for our internal business and marketing purposes but will not be sold or otherwise disclosed to third parties for any purposes, except as stated below.

We treat the information in our database, including any information You submit through our Services, as confidential. We may share personally identifiable information about You with other trusted companies or people to perform functions for which we engage them (such as hosting, data analysis and to operate our Services) when (1) You have consented to our sharing of the information; or (2) we need to share the information in order to provide a product or service requested by You. These companies or individuals may use Your personally identifiable information only to the extent necessary to assist us and are required to protect the information. 

We may share non-identifiable aggregate with third parties, such as advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the content and advertising on our sites for our users. 

We may allow You to share information with third-party social media services, such as by associating your social media account with the account (“Account”) You create when you use the Services. When You do so, those social media sites may give us access to certain personal information that they store. When You associate Your social media account with Your account and authorize us to have access to this information, You agree that we may collect, use and store the information provided by social media services as described in this Privacy Policy.  In addition, please note that when visiting any official social media pages, You are also subject to the Terms and Conditions and any Privacy Notices of those social media sites.

Notwithstanding any other statements or representations in this Privacy Policy or elsewhere on our Site or the App, we reserve the right to disclose any information in our possession if we are required to do so by law or we believe, in good faith, that such a disclosure is necessary to comply with the law, defend our rights or property, or to respond to an emergency situation.


We implement a variety of security measures to maintain the safety of your personal information that you submit.  However, the security of information transmitted through the internet can never be guaranteed.  We (like all websites) cannot warrant or guarantee 100% security of any information you transmit to us at our websites.


We may permit certain third parties to link to our Services, and the Services may contain links to third-party websites with which we have no affiliation. A link to any Third Party Service does not mean that we endorse it or the quality or accuracy of information presented on it.  Further, advertisements and promotions appearing on the Services may be delivered to you by WheninWorld or by one of our online advertising/marketing partners.  WheninWorld is not responsible for the privacy policies or practices of such third parties, including on such third parties’ websites. When linking to a third-party website, you should read the privacy policy stated on that website. This Privacy Policy only governs personally identifiable information, non-identifying information and content collected via the Services.

Additional Protections for Children

The Services are not designed for or targeted to children under the age of 13. WheninWorld will never knowingly solicit or collect personally identifiable information from a child under the age of 13 through the Services.  If we discover that a child under the age of 13 has submitted personally identifiable information without verifiable parental consent, we will delete that information. 

Changing Your Information

If You are concerned about the information You have provided to us, or would like to review, update correct or delete that information, please contact us at  

Changes to Our Privacy Policy

The Effective Date of this Privacy Policy is set forth at the top of this Privacy Policy. WheninWorld may modify this Privacy Policy at any time.  We will notify you by posting the modified Privacy Policy, and its effective date, on this page. For this reason, you should regularly review this Privacy Policy and note the effective date below. Your continued use of the Services after the Effective Date constitutes your acceptance of the amended Privacy Policy. The amended Privacy Policy supersedes all previous versions.. 

Additional Information

If you have questions regarding our Privacy Policy, please contact us at:

WheninWorld, LLC

PO Box 7134

Alexandria, Virginia 22307